Long-standing partner Media Markt has once again entrusted HTVLED with the task of modernizing and revitalizing the digital signage at its Woluwé store in Brussels. This collaboration enabled the installation of three high-quality LED screens, adapted to the store's needs, improving the effectiveness of their promotional campaigns and internal communications.
Installation: Custom LED screens
The installation includes three LED screens strategically positioned for optimum visual impact:
- An outdoor screen in P6mm SMD: Located outdoors, this screen offers exceptional visibility, attracting the attention of passers-by, even in bright conditions.
- An interior P4mm screen divided into two parts at the main entrance: this double screen captures customers' attention immediately, providing them with promotional information as soon as they walk through the doors.
- An interior P3mm screen in the "games/dvd" area: This ultra-high-definition screen (1760*320 pixels) is specially designed for ultra-precise display in an area where visual impact is essential to influence purchasing decisions.
These screens, installed in strategic areas of the store, enable Media Markt to target customers directly at crucial moments in their shopping journey. The high resolution of the screens, in particular the P3mm, guarantees exceptional image quality, close to Full HD, providing an optimal visual experience for customers.
Dynamic, proactive content with HTV Play
The installation of these screens enables Media Markt Woluwé's marketing team to be much more proactive in managing promotions, spontaneous actions and in-store communication. Thanks to our remote content management solution, HTV Play, the content displayed on the screens can be easily updated in real time, enabling greater responsiveness and better adaptation to marketing needs.
The P3mm LED screen, with its elongated strip format, requires specific content management to ensure that visuals and messages are perfectly adapted. HTV Play has been specially developed to handle these customized resolutions, guaranteeing smooth, optimized broadcasting, whatever the screen format.
"Content is king
HTVLED not only supplies top-quality LED screens, but also provides comprehensive expertise in content creation and management, an essential aspect often overlooked when acquiring LED screens. With our HTV Play solution, we ensure that every piece of content is adapted to the specificities of the screen, for maximum visual impact.
Thanks to the installation of these LED screens at Media Markt Woluwé, the retailer now benefits from more dynamic, flexible and responsive visual communication, while taking advantage of HTV Play's intuitive and powerful management.
