A long-standing partner, Media Markt has once again entrusted HTVLED with the modernization and revitalization of the digital signage in its store in Woluwe, Brussels. This collaboration resulted in the installation of three high-quality LED screens, tailored to the store's needs, thereby improving the effectiveness of their promotional campaigns and internal communications.
Installation components: Custom-made LED screens
The installation includes three LED screens strategically positioned for optimal visual impact:
• An external P6mm SMD screen Located outdoors, this screen offers exceptional visibility, attracting the attention of passers-by, even in bright lighting conditions.
• An interior P4mm screen divided into two parts at the main entrance : This dual screen allows you to immediately capture the attention of customers by providing them with promotional information as soon as they walk through the doors.
• An internal 3mm screen in the “games/DVD” area” : This very high definition screen (1760*320 pixels) is specially designed for ultra-precise display in an area where visual impact is essential to influencing purchasing decisions.
These screens, installed in strategic areas of the store, allow Media Markt to target customers directly at the crucial moment in their purchasing journey. The high resolution of the screens, in particular the P3mm, guarantees exceptional image quality, close to Full HD, thus offering an optimal visual experience for customers.
Dynamic and proactive content with HTV Play
The installation of these screens allows the Media Markt Woluwé marketing team to be much more proactive in managing promotions, spontaneous actions, and in-store communication. Thanks to our remote content management solution, HTV Play, The content displayed on the screens can be easily updated in real time, allowing for increased responsiveness and better adaptation to marketing needs.
The P3mm LED screen, with its elongated strip format, requires specific content management to ensure that visuals and messages are perfectly adapted. HTV Play has been specially developed to handle these custom resolutions, ensuring smooth and optimized streaming, regardless of screen format.
“Content is king”
HTVLED not only provides superior quality LED screens, but also brings a comprehensive expertise in content creation and management, a crucial aspect often overlooked when purchasing LED screens. With our solution HTV Play, We ensure that each piece of content broadcast is adapted to the specific characteristics of the screen, for maximum visual impact.
Thanks to the installation of these LED screens at Media Markt Woluwé, The brand now benefits from more dynamic, flexible and responsive visual communication, while also taking advantage of the intuitive and powerful management of HTV Play.
