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10 Tips for Creating Good Visuals for LED Screens
You've just acquired an HTV LED giant screen and want to make the most of it? You want it to be noticed by everyone, and that's the goal of having an advertising screen!
Unlike a traditional poster, paper, or banner, here you have a high-resolution screen connected to a high-performance computer dedicated to its use. Why use it like a simple static poster when it can display millions of colors and play video content?
According to databox.com, video content attracts nearly 2x more visitors than static content*.
Visible from a greater distance due to its adaptive brightness, unlike paper, and connected to a server via the internet, the LED giant screen is a fantastic solution for daily communication with your customers and passersby who see your screen.
To help you create successful advertising campaigns, here are some tips for making them effective on your LED screen.
- Use High-Quality Images: LED screens offer high resolution and vibrant colors, so it's advisable to use attractive graphics and videos to capture attention.
- Keep it Simple: Avoid overly long or small-texted messages, overly complex visuals, and ensure the message is clear and concise.
- Make it Relevant: Target the audience by using location-based content on your screen or content related to the weather, calendar date, etc.
- Use Animation and Special Effects: Moving graphics can make the content more engaging.
- Use Vibrant Colors: Bright colors can attract attention and make the content stand out.
- Test and Measure Returns: Try different marketing strategies and note what works best, then adjust accordingly.
- Keep Content Up-to-Date: Regularly update the content to keep it relevant and prevent viewer boredom.
- Use Sound: Adding sound to an LED screen display can make it more attractive and memorable.
- Be Aware of the Location: If you've chosen a mobile screen, on a trailer, for example, ensure the screen is placed in a high-traffic area where it can be easily seen.
- Follow Regulations: Ensure that the content complies with all local advertising laws and regulations.